E-commerce terms in plain language: what they mean, how to calculate them, how to apply them in your store.
Glossary
What is MCP (Model Context Protocol) in plain words, and why an online store needs it
MCP is an open standard that lets Claude, ChatGPT and other AI assistants connect to your systems: store, CRM, warehouse. We explain without jargon how an MCP server works, how it differs from a regular API, what risks home-made connections carry and what a store owner should look for.
Read more
Glossary
Online store brand identity: how to build a visual style
What brand identity is, which elements it consists of and how to build the visual style of an online store on your own — without a designer or a big budget. Practical steps, an element table, common mistakes and a launch checklist.
Read more
Glossary
CAC: customer acquisition cost — how to calculate and reduce it
What CAC is, the formula for customer acquisition cost, how to break CAC down by channel, how it connects to LTV, and the ways to reduce it — retargeting, repeat sales and organic traffic.
Read more
Glossary
Seasonality in online store sales: how to plan your year
What sales seasonality is, how to identify the seasonality of your niche, how to prepare stock, ads and content for the peak, and what to do in the low season. A practical yearly plan for an online store.
Read moreWe'll help you launch your store
Leave your contacts — a manager will get in touch and advise the best solution for your business.
